Step One Market Research
Why? Well, you need to determine if the government purchases your products or services in your area. The Government has moved to larger nationwide procurement contracts. As a result, many of the contracts that were competed in your area may have been bundled or consolidated into these contracting venues. You need to answer the following questions. No, I have not listed every question but a few to get you started. Is there a federal market in my area? Is there a federal market for my niche? Can I be competitive in my niche? Can I compete against the competition? Do I have the past performance that the government is looking for? I think you get the idea now let's look at the second consideration.
Step 1a - Secondly, you need to determine which specific agency uses your products or services.
Develop a list of agencies that could be potential clients in the future. When first starting out it is advisable to review the list that you developed and only select three agencies to first target. Why three? It is easier to target three agencies that have the most potential to penetrate than to go after all 430 federal agencies. When selecting the agencies try to go after the smaller agencies first. Once you have worked for those three agencies select three more agencies to target next. Besides most experienced
contractors will be concentrating on larger agencies. They are chasing the larger procurements. This leaves the door open to you a less experienced government contractor.
Step 1b - Learn the Government Contracting Lingo
In addition, it is earlier to learn the government language and systems with smaller agencies. Next, you need to review each of the three agencies' websites. Look for a document or page on “How to Do Business with (Agency Name. Don’t just gloss over the website. It is best to spend time understanding that agency’s mission and how they work with small businesses. How can your product or service help this agency with its mission?
Step 1c - Third, research successful government contractors
Perform a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis on the top-performing contractors for the three agencies selected. Don’t skip this step. This is going to help you figure out your competitive edge. Can you save the agency time, money, or resources? These are the things that you will put on your capability statement to help differentiate your business from the competition. The next step is to do a SWOT analysis of your business.
Step 1d- Fourth perform your own SWOT analysis.
You need to understand how your strengths and opportunities could help you win a government contract. Do you believe you can compete against their companies? If not, what resources do you need to be able to compete? Are these resources readily available? For example, do you need to hire an employee with a government contracting experience? Do you have the working capital to sustain an employee for a minimum of one year? Also, do you have working capital
At the same time, you need to know your weaknesses and threats that could impact your success. Are there ways that you can minimize these weaknesses or turn them into opportunities? Better yet, do you have the skills necessary to bid on a contract? Have you performed on any commercial contracts that are similar to a government contract? Do you personally have any experience in the industry that you are in? Does the business have any experience?
Step 1e - Fifth, you need to make a business decision on whether to pursue government contracts.
If you and your business do not have any past performance your time would be better suited by going after commercial work and building your commercial portfolio. It is better to wait to go into government contracting when you have the resources (working capital, employees, past performance). Now, I am sure that this is rubbing some of you the wrong way. However, I do have your best interest at heart. Government...